BAMBO is a new brand on the international market. Manufacturing and distributing bamboo fibre straws, cutlery and food containers.
Background: Millions of creatures die each year as a result of plastic waste polluting the world’s oceans.
Strategy: The Bamboo brand understands the massive negative impact that plastic waste has on the global ecosystem.
Idea: What if animals would behave the same “savage” way as humans do?
Execution: “Be grateful fish don’t act like us” (TVC)
