Idea:  “Zenfone Max’s battery is so powerful that you can charge an electric car with it.”

Execution:  We’ve hijacked Asus’s how-to video series ZenHow. In collaboration with Tesla Taiwan, we’ve introduced the brand new Zenfone Max and its capability to charge an electric car with a specially developed Asus to Tesla charging adapter (A.C.T.). 

The campaign has included social media posts, a landing page and a design & production of the real mockup of a 3D-printed A.C.T. charger.

The campaign has created a buzz on social media and gotten the attention of international tech news sites as well as local Taiwanese media outlets.